NSW Farmers has told a Senate Inquiry that plant-based proteins should be banned from using words like “meat”, “beef”, “lamb” and “milk” and pictures of the associated animals should not be allowed. Why would vegans or vegetarians seek any association with animals? “When you hear the word ‘meat’, you think cow or sheep or chicken,” NSW Farmers president Mr Jackson said. Research shows that the demand for protein will be so great by 2050 that animal agriculture won’t be able to meet it alone.
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