Meat and Livestock Australia’s ‘Make Lamb Not Walls’ campaign has continued to scoop accolades. The campaign won a gold award at the Effies – the most distinguished award in the Australian marketing communications industry. The association has developed a strong reputation for its catchy campaigns. Among its other recent successes is the ‘Operation Boomerang’ lamb promotion. Its beef campaigns are equally as impressive, with ‘Brian the Butcher’ a well-recognised face on screens.

To order photos from this page click here