Meat and Livestock Australia’s ‘Make Lamb Not Walls’ campaign has continued to scoop accolades. The campaign won a gold award at the Effies – the most distinguished award in the Australian marketing communications industry. The association has developed a strong reputation for its catchy campaigns. Among its other recent successes is the ‘Operation Boomerang’ lamb promotion. Its beef campaigns are equally as impressive, with ‘Brian the Butcher’ a well-recognised face on screens.
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