Topical 16/1/25

Australia’s favourite lamb ad is back and it’s ‘roasting the comments section’ as part of this year’s Summer Lamb Campaign brought to you by Meat & Livestock Australia (MLA). From how to make the perfect cuppa, to some of the year’s most viral moments – this year’s ad was created using real online comments that divided the nation on so many topics. With its typical tongue-in-cheek humour, people are encouraged to get out of the comments and get stuck into a lamb cutlet instead. General manager for marketing and insights at MLA, Nathan Low, said that the Summer Lamb campaign showcases lamb as the protein that brings Aussies together. “When you delve into the world of online commentary, it would leave you thinking we’re all at each other’s throats, no matter how trivial the topic,” Mr Low said. “But in real life, we don’t treat each other like that. The Summer Lamb campaign is an irreverent reminder that we’re at our best when we’re united, and there’s no better way to bring everyone together than an Aussie lamb barbecue.”