Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign, celebrating lamb as the dish that brings Australians together. This year’s ad tackles the news that Australia has slipped to 11th place on the World Happiness Index last year. However, it is proven through the work of Lambassador Sam Kekovich that nothing captures true Aussie happiness better than sharing delicious Australian lamb. This year’s campaign shines a light on the unmistakable Aussie way of life. From sausage sizzles that bring people together to ducking into the shops in your swimmers, reminding us that happiness is not about rankings, but about togetherness, the outdoors, and sharing a good lamb meal.
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