More than agents: The team driving KR Property’s success

On International Women’s Day, KR Property is celebrating more than success in sales and rentals – it’s celebrating the growth, leadership and ambition of the women helping shape its future.

The agency which is proudly boutique by design, and led by owner and principal agent Kim Rozendaal, has built a reputation not only for results, but for backing its team members to step confidently into new leadership roles and long-term careers in the real estate industry.

Leading from the front is operations manager and real estate and stock and station agent Eden Rozendaal, who continues to drive performance while maintaining her empathetic and authentic approach.

“Our focus has always been on performance, integrity and results,” Eden said.

That commitment to growth is evident in the advancement of team members, including Puteri Marini, who has recently attained her Class 1 Agent qualification. With her Class 1 licence, she is now well positioned to further develop and expand this sector of the business. The move marks an important step in strengthening the rental component of KR Property.

It’s an opportunity Eden believes will benefit both the agency and the community.

Puteri’s development comes alongside Kodey Stanford and Jenny Jones, who are also stepping up with their licences as they build on their careers in real estate.

Kim said the agency prides itself on a culture of shared responsibility and excellence.

“Our standards are the same for everyone,” Kim said.

That consistency underpins the agency’s core values of People, Passion, Purpose – values that guide how the team works with clients and each other.

Beyond internal growth, KR Property places a strong emphasis on educating and empowering clients throughout every stage of their real estate journey.

From its fortnightly newsletter to one-on-one guidance through selling, buying and rental processes, the agency aims to ensure clients feel informed and confident.

“We’re an open office. We invite people to come to us with their real estate needs,” Kim said.

Providing advice and building trust is central to that approach.

“They need to know what to look out for,” Kim said. “We give them the resources they need to make sure all their boxes are ticked. “We offer that freely.”

Eden said this transparency is critical to ensuring a smooth and natural process for everyone involved. That commitment to openness is just one part of a role that often extends well beyond transactions.

Clients are not just getting a real estate agent – they’re getting a sounding board, a guide and at times, a counsellor.

“We don’t give to gain. We give because we care,” Kim said.

“Every one of our staff are passionate about their roles.

“We go well beyond what most city agents would even consider. We will rearrange furniture to ensure the home presents at its absolute best, and where needed, we have even rolled up our sleeves to help with painting. Styling is something we genuinely enjoy, making sure every property enters the market looking sharp, polished and ready to impress.

“It’s about going that extra step for our clients.”

As the agency continues to grow, KR Property is setting its sights on expanding into commercial business sales, while maintaining its commitment to improving its service offering.

The goal, Kim said, is simple: to continue being better at what they do.

This International Women’s Day, the success of Kim, Eden, Puteri, Kodey and Jenny reflects a team culture that values growth, leadership and celebrating success.

KR Property – a team of strong, smart and dedicated women – invites the community to get in touch and experience their people-first approach firsthand. Contact 6792 1719 or email [email protected]