The promoters of cotton can be relied on to come up with catchy slogans to help market our Australian cotton – Fibre to Fabric, Field to Fibre, etc., but Topical also likes a more recent promo phrase, ‘dirt to shirt.’ This was highlighted at the recent Toowoomba ‘Moo-Baa Munch’ which explained food production to school students, evidently cattle and sheep in particular.